NHL Dismal season takes toll on Leafs’ brand

MLSE exec says fans need to be ‘ hugged’

BY NEIL DAVIDSON THE CANADIAN PRESS
SPORTS


The blue-chip Maple Leafs brand has survived bad seasons in the past. But 2014-15 took its toll. “I’ll tell you there’s a bunch of us down here that are losing sleep about it,” said Dave Hopkinson, chief commercial officer for Maple Leaf Sports &...

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